We are not an agency. We are a revenue engine partner - and we run the system with you, not just for you. Founded 2021. Gurugram, India. Serving clients globally.
MarginSales was founded in 2021 because we kept seeing the same problems inside B2B companies. Bad outbound data. Generic sequences that sounded like everyone else. Reps with no real playbook. Sales hires who could not ramp. And founders spending their time prospecting instead of closing.
We had spent years running sales for technology companies - building SDR teams, creating GTM playbooks, hiring and training reps across markets. We knew what worked. We knew what the gap between strategy and execution actually looked like. And we knew that most companies were getting only one part of the answer when they needed the whole system.
So we built it. A company that deploys outreach, builds enablement, and places talent - not as three separate services, but as one connected revenue engine. Today we serve B2B companies across the US, EMEA, APAC, and India with a fully remote team and a performance-first mindset that has not changed since day one.
Everything MarginSales does is grounded in what we have personally seen work and fail inside real sales teams. There is no theory here that has not been tested in the field.
Pooja built and scaled sales teams across B2B technology companies before co-founding MarginSales. She leads operations, talent strategy, and client success - with a focus on ensuring that every engagement delivers what was promised, not just what was scoped. Her background in sales team building is what drives MarginSales' hiring and enablement practice. She believes the biggest variable in sales performance is not the product or the market - it is the system the team operates within.
🔗 Connect on LinkedInAtul spent a decade running outbound sales for technology companies across India, the US, and EMEA - building SDR programmes, GTM playbooks, and outreach systems from scratch before it became a category. He leads MarginSales' go-to-market strategy, outreach execution, and client relationships. His view is that most outbound underperformance is a system problem, not a talent problem - and that fixing the system is always the faster path to predictable pipeline.
🔗 Connect on LinkedInWe measure ourselves by pipeline created, meetings booked, and deals closed - not by emails sent or calls made. Activity without outcomes is noise.
If your ICP is wrong, your sequences are generic, or the timing is not right for outbound, we will tell you. We would rather have a hard conversation early than a worse one six months later.
We do not run campaigns. We build systems. The difference is that campaigns end. Systems compound. Every client engagement is designed to get better over time, not just produce results in month one.
Every decision we make is grounded in what the data says - sequence performance, conversion rates, pipeline velocity. Instinct is a starting point, not a conclusion.
We run your revenue system alongside you. That means full transparency, weekly reporting, and a shared definition of success. We do not disappear after onboarding.
We move fast because we have done this before. But we never skip the steps that matter - ICP research, deliverability setup, sequence testing. Speed and quality are not in opposition.
Our team is fully remote and our outreach expertise covers the specific communication norms, buying cultures, and compliance requirements of each market we serve.
We have never chased growth for its own sake. Every stage of our growth has been driven by getting better at what we do - and then expanding from that foundation.
MarginSales launched with a single focus: outbound sales execution for B2B SaaS companies in India. First two clients signed in month one.
Expanded outreach capabilities to serve clients entering the US and UK markets. Built market-specific sequence frameworks and compliance protocols.
Clients kept asking us to help build the team and train the reps running the pipeline we were generating. We formalised Sales Enablement and Sales Hiring as full service lines.
Added Singapore, UAE, Australia, and South Africa to our active markets. Crossed 150 campaigns delivered. Team doubled in size.
MarginSales is now a full-stack revenue engine partner serving B2B companies across every major English-speaking market with outreach, enablement, and hiring under one roof.
30 minutes. No pitch. We will map your revenue gaps and tell you exactly where we would start.