Built by sales people,
for sales people.
MarginSales was founded in 2021 in Gurugram, India by two people who had spent years running outbound for B2B companies - and kept seeing the same problems.
We built the company
we wished existed.
In 2021, Pooja and Atul had spent years inside B2B sales teams - running SDRs, building playbooks, hiring reps, fixing pipelines that were not working. The same problems kept showing up. Bad data. Generic sequences. Reps with no playbook. Hires who couldn't ramp.
Most agencies fixed one piece and ignored the rest. Most consultants gave great advice and no execution. Most recruiters placed bodies and disappeared.
We built MarginSales to run the whole thing - outreach, enablement, and hiring - under one roof, with the people doing the work also doing the thinking. Today, four years and 200+ campaigns later, that is still how we operate.
Two people who have
run sales before they ran a company.
Everything MarginSales does is grounded in what we have personally seen work and fail inside real sales teams. There is no theory here that has not been tested in the field.
Pooja built and scaled sales teams across B2B technology companies before co-founding MarginSales. She leads operations, talent strategy, and client success - with a focus on ensuring that every engagement delivers what was promised, not just what was scoped. Her background in sales team building is what drives MarginSales' hiring and enablement practice. She believes the biggest variable in sales performance is not the product or the market - it is the system the team operates within.
🔗 Connect on LinkedInAtul spent a decade running outbound sales for technology companies across India, the US, and EMEA - building SDR programmes, GTM playbooks, and outreach systems from scratch before it became a category. He leads MarginSales' go-to-market strategy, outreach execution, and client relationships. His view is that most outbound underperformance is a system problem, not a talent problem - and that fixing the system is always the faster path to predictable pipeline.
🔗 Connect on LinkedInSix things that are
non-negotiable for us.
We measure ourselves by pipeline created, meetings booked, and deals closed - not by emails sent or calls made. Activity without outcomes is noise.
If your ICP is wrong, your sequences are generic, or the timing is not right for outbound, we will tell you. We would rather have a hard conversation early than a worse one six months later.
We do not run campaigns. We build systems. The difference is that campaigns end. Systems compound. Every client engagement is designed to get better over time, not just produce results in month one.
Every decision we make is grounded in what the data says - sequence performance, conversion rates, pipeline velocity. Instinct is a starting point, not a conclusion.
We run your revenue system alongside you. That means full transparency, weekly reporting, and a shared definition of success. We do not disappear after onboarding.
We move fast because we have done this before. But we never skip the steps that matter - ICP research, deliverability setup, sequence testing. Speed and quality are not in opposition.
Headquartered in Gurugram.
Running globally.
Our team is fully remote and our outreach expertise covers the specific communication norms, buying cultures, and compliance requirements of each market we serve.
Bengaluru
Mid-Market and Enterprise
SaaS and FinTech
Tech and Enterprise
GCC Region
SaaS and Consulting
Enterprise Tech
Africa Region
Four years of
building what works.
We have never chased growth for its own sake. Every stage of our growth has been driven by getting better at what we do - and then expanding from that foundation.
MarginSales launched with a single focus: outbound sales execution for B2B SaaS companies in India. First two clients signed in month one.
Expanded outreach capabilities to serve clients entering the US and UK markets. Built market-specific sequence frameworks and compliance protocols.
Clients kept asking us to help build the team and train the reps running the pipeline we were generating. We formalised Sales Enablement and Sales Hiring as full service lines.
Added Singapore, UAE, Australia, and South Africa to our active markets. Crossed 150 campaigns delivered. Team doubled in size.
MarginSales is now a full-stack revenue engine partner serving B2B companies across every major English-speaking market with outreach, enablement, and hiring under one roof.
We have told you who we are.
Let us hear about you.
30 minutes. No pitch. We will map your revenue gaps and tell you exactly where we would start.