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Page 2 of 5. Cold email, cold calling, LinkedIn, targeting, and the systems that turn outbound into predictable pipeline.
How to A/B Test Cold Email: Sample Sizes That Actually Mean Something
Proving a reply-rate lift from 3% to 4% takes about 5,301 contacts per variant; 3% to 3.5% takes 19,743. The sample-size table, and how to test at small volume.
Account-Based Outreach vs Volume Outbound: Which Fits Your Deal Size?
Account-based fits deals above about $25k ACV, volume outbound fits under $5k, and most teams should run tiers. The fit table by deal size and the hybrid tier model.
MEDDIC vs SPIN vs Challenger vs Sandler: Which Sales Methodology Fits Your Motion?
No single methodology fits a B2B team under 50 reps. Borrow SPIN's questions, MEDDIC's checklist, Sandler's up-front contract, and Challenger's point of view.
How Many Dials Per Day Should an SDR Make? (Capacity Math, Not Machismo)
40 to 60 quality dials a day for an SDR who also researches; 80+ on a pure calling seat. Here is the capacity math that turns meetings needed into a dial target.
How Many Domains and Inboxes Do You Need for Cold Email? (Setup, Cost, Naming)
Daily sends divided by 30 gives inboxes; inboxes divided by 3 gives domains. 300 a day is 10 inboxes on 4 domains, 1,000 a day is 33 on 12. Naming and cost inside.
SDR Interview Questions That Predict Performance (With a Scoring Rubric)
The SDR interview questions that predict performance test five traits with past behaviour, then a live role-play. 12 questions, the red flag for each, and a 1 to 5 rubric.
How to Set Outbound Targets: Meetings, Pipeline Coverage, and What to Expect Per SDR
Work backwards from revenue: deals, win rate, meeting-to-opportunity rate, held meetings, then 10 to 15 meetings per SDR per month. A worked example and the ramp haircut.
LinkedIn InMail vs Connection Requests vs Cold Email: Response Rates Compared
Connection requests get accepted 30% to 40% on a tight list; cold email replies at 3% to 6% positive; InMail sits below a connection-first approach. Here is when to use each, and the order that works.
What Should a B2B Sales Playbook Include? The 9-Section Outline We Use
A sales playbook needs nine sections, from ICP and disqualifiers to stage exits and coaching cadence, in 20 pages or fewer. What goes in each, and the test for done.