Outbound intelligence,
no fluff.
Practical writing from a team that runs outbound for B2B companies every day, not theory from people who write about it. Cold email, SDR enablement, sales hiring, GTM strategy, and the systems that turn pipeline into predictable revenue.
When to Let an Underperforming SDR Go (and When It's Your System's Fault)
Before you fire an underperforming SDR, rule out the system: the list, the message, deliverability, coaching, comp, and ramp. Most underperformance is a system problem wearing a rep's name. Here is how to tell the difference.
How to Hire Salespeople: SDR, AE, or VP Sales First, and How to Screen Each
Hire a closing AE before an SDR, and a VP Sales only once two or three reps are productive. Here is the order by stage, what each role owns, and how to screen them.
Why SDRs Quit (and the Retention Plan That Keeps Them Two Years)
SDRs quit for six fixable reasons: no path, no coaching, bad lists, punishing comp, no manager, and volume burnout. The early signal and fix for each, plus the 12-18-24 month path.